Taylor Balleau Copywriting • SEO Expert & webSite Builder

So, You Do SEO…What Does That Mean?

I use my love for language and analytical skills to bridge the gap between natural language during search and algorithmic trends. Just like the best recipes take a few tries to really master, improving the traffic to your website is a similar process. We sprinkle in keywords, knead better, more robust content, and of course, we let it “bake” in search engines. Mmmm.

My Career Path & SEO Expertise

After my 2019 graduation from Missouri State University with a bachelor’s degree in Professional & Technical Writing and a minor in Communication, I jumped into the workforce and began to shape what my passions outside of “words” really were.

After more than 6 years post-grad, I found the intersection of my interests: SEO. Search Engine Optimization (SEO) is a meeting point of sociology, language, and user behavior, and is all about how users search and what populates online. From backend schema, website mapping, and page structure to on-trend discussions and educational pieces, SEO is a multi-faceted dance between your business, your online presence, and search algorithms. Sound overwhelming? Well, that’s where I come in.

The Past Few Years, Recapped: My Work Experience

Curious as to how this magic works? Check out my portfolio to view my past and current professional projects.

• 2026

  Let’s make your business even better this year. Contact me to get started or get your questions answered!

• 2025

  Began a full-time SEO career at Proper Insurance.

  Assisted Blake Wilson, owner of Castaway Charters, with business visibility in the competitive Branson fishing market.

  Built a new website and published the Google Business Profile for Ozarks fence contractor, Stokes Fence Co., in November.

• 2024

  Garnered new clientele for boudoir, senior photos, and increased local traffic for Gambles Photography.

• 2023

  Doubled organic traffic for massage and yoga studio, Precision Wellness with dense blog posts and SEO magic.

• 2021

  Worked with Springfield Regional Arts Council to create more SEO-minded digital copy and honed brand voice during business rebranding.

  Created all website copy for Pitt Technology Group’s new website, covering their dense technological offerings.

• 2020

  Achieved Google Analytics and BrightEdge SEO Certifications.

• 2019

  Began career as Web Content Writer in the Marketing Department at O’Reilly Auto Parts Corporate Headquarters.

  Graduated from Missouri State University, earning a bachelor’s degree in Professional & Technical Writing and a minor in Communication.

  Finished my tenure as lead Copy Editor at The Standard, Missouri State University’s student-led newspaper.

• 2014

  I’ve been writing blogs, articles, and forward-facing content for over 10 years. Want to go way back? Here’s my work as a writer for Eureka High School’s The HUB.