Here’s a summary of my freelance and professional work. Looking for a roadmap of how I work? See what to expect when we work together.
Easily see my SEO work by industry:
Castaway Charters
July 2025 – current
Gained ~250 New Website Visitors Solely with Blog Posts
Created a blog and blog posts to heighten brand authority on popular topics like the best times to fish, how to prepare for a trip, and more. These readers stayed on the website for an average of 1 minute and 10 seconds! There has been a 267% increase in Organic traffic since 2024.
172% More Visitors Year Over Year
Since my work in mid-2025, visitors to the website have increased over 150% with 99% of traffic being new users (aka potential clients!).
Created 3 New Service Pages
Highlighted Castaway Charters’ offerings for Branson fishing guides with specific service pages for each type of fishing charter offered.
Gambles Photography
October 2024 – February 2025
540% Increase in Home Page Visitors
Twelve months post-SEO magic, including website organization, blog post creation, and backend edits, the number of organic website sessions went from the 100s to the 1,000s, resulting in notable booking increases.
Created Individual Service Pages
Pages for Boudoir and Mini Sessions, amassed over 2.2k website visits in 10 months, leading users to pages that fit their exact queries and meet them on their buying journey.
450% More New Users
New website visitors grew after SEO tactics improved the site’s visibility on Google.
O’Reilly Auto Parts
June 2019 – December 2024
Wrote Dozens of Informational Articles
Ideated and created high-ranking articles and website assets including guides, FAQ assets, and dense diagnostic blog posts.
Designed New Individual Store Service Pages
Wireframed and created more intentional, informative, and user-forward store service landing pages and landing pages for all 6,000+ O’Reilly Auto Parts stores.
Worked within the SEO Executive Taskforce
Reported high-level metrics to C-Suite executive leadership about page load speeds, SEO presence, and website authority on a quarterly cadence.
Precision Wellness
July 2024 – December 2024
Organized Website for Better UX & SEO Benefits
Used SEO tactics to better roadmap and clarify the website for search engines and users alike. Streamlining this information, creating robust services pages, and combining information across pages helped improve direct website clicks for services like lymphatic drainage, prenatal, couples, and deep tissue massages.
111% More Website Visits for “massage near me”
Leaps in website clicks for specific services were seen in the immediate weeks and months after SEO implementation.
300% Better Business Visibility on Google Search Results
With over 100% increases in clicks for over 50 search terms, Precision Wellness saw huge improvements to their status on Google and AI tools like ChatGPT.
Pitt Technology Group
January 2021- August 2021
Wrote All-New Website Copy for Rebrand
The company of Brad Pitt’s cousin (no, really), Pitt Technology Group, asked me to summarize their dense technology services and overall IT voice as part of their website rebrand. I used my technical writing skills and SEO knowledge to create educational, readable content to inform users about PTG’s offerings after one-on-one meetings with the owner, a tour of the facility, and talks with SME employees.
Wrote an Award-Winning Application
As a final piece of our partnership, I wrote PTG’s application for Springfield Business Journal’s 2021 Economic Impact Award, which was subsequently won.
How My Services Work
Here’s what to expect from our work together.
SEO Audit
I’ll audit your website for best practices, user experience, and then dive into your online brand presence. From this, I can get a better idea of what items need improvement and how to prioritize these tasks.
Site Map & Proposal
After triaging existing websites, I’ll formulate a proposal that outlines what I’ll tackle (and why), along with timeframes you can expect to see these changes.
Tracking & Website Access
I’ll get your existing logins and set up tracking on Google and my keyword platform. This may take a few minutes of your time, depending on what info I’m needing. Nothing too painful!
I Get to Work!
The SEO magic begins. This will likely start with small changes like metadata and page schema, then evolve to page content creation, landing page design and publishing, and more.
6-Week Check Ins
You can expect a document outlining site changes, performance metrics, and my summary of work/invoice in an hourly format that is paid digitally. Easy peasy.
Tracking & Website Access
We will chat about the 6-Week Check-In Document and align your budget with site needs. After I get approval, I’ll continue to make direct website changes and report back.
“So awesome, thank you! We appreciate everything you are doing for our business!”
— Stokes Fence Co.
Have a Business That Needs Better Online Presence? Let’s Chat!
Thank you for your response. ✨
Taylor Balleau: Technical Writing & SEO 
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